

In a blog post, Google emphasized that beyond branding favicons play an important role in generating clickable actions.


Google has also incorporated a favicon into each search result on mobile devices. This increase in website traffic will have a positive impact on your search engine rankings. Since favicons increase user friendliness of a website, you can improve your website activity and increase your rate of traffic from visitors being able to easily locate your website through a bookmark or in their browser history. The favicon will make it easy for web visitors to relocate your website at a later date in their browser history or bookmarks tab.įavicons also play a role in how your website ranks on search engines. Inclusion of a favicon will easily separate your brand image from other websites through an identifiable logo. Why are favicons important?Ĭreation of a favicon is an important step in creating a business website. So he added a small 16 x 16 image next to a website that would help visitors identify a website quickly in their bookmarks tab. He noticed that what both of these browsers lacked was an easy way to identify a website when it was bookmarked. The favicon was developed back in 1999 by a Microsoft developer named Bharat Shyram as an addition to the favorites feature on Internet Explorer. Below are a few examples of what a favicon looks like: Although they are tiny, the favicon serves as an easy way to develop brand awareness. Usually a favicon is represented as a small image of a company’s logo or branding. Due to their small size you usually will only want to include 1-3 letters if you decide to put text on a favicon. The favicon is a small 16 x 16 pixel image that is displayed on a browser tab, bookmark menu, search bar, browser history drop down menu, or toolbar applications menu. What does a favicon look like?Īs mentioned in the previous paragraph, the favicon serves as a quick visual reminder to a user which website they are accessing.

Not only do favicons help visitors quickly locate a website, but they also create brand awareness and identity. The favicon helps to serve as a visual reminder of the website’s identity when multiple tabs are open on a browser. In this article we’ll explore what is a favicon, its history and how can you make a professional favicon for your website.Ī favicon is a small icon located at the top of an internet browser that is associated with a particular website and used to help identify what the website is. The favicon in essence is a very small logo- and favicons are a great way to finish a website design and help ensure your branding is properly displayed in the browser bar. In the mid nineties a Microsoft engineer realized it would be much easier if there was a very small icon associated with a website bookmark, this idea took hold an the favicon was born.
